Rob Ida Concepts created this beautiful 1940 Mercury. Winner of the Best of the SemaShow and the “World’s Most Beautiful Custom” among some of the Awards given.

It is a great example of Form and Function.” Some of those details are the Air Intake that is tied into the throttle using the old fresh air intake. The front wheel skirts that turn “with” the wheels at a different rate then the wheels and the beautifully detailed undercarriage.
True work of Art… and function.

Keep an eye out for the full documentary we are producing on the build and new life of this work of art.